Hello friends!ย It has been a bit since I branded my first business.ย But, I will never forget the huge learning curve of figuring it out as I went. ๐คฆ๐ผโโ๏ธย I didn’t have anyone to guide me.ย I just jumped in- that’s kinda my personality.ย Ha!ย I remember how many times that I had completed a process, only to realize I had not used best practices and had to go back and do it all over again.ย Anyone else been there? ๐๐ผโโ๏ธ
One of the biggest mistakes that I made as a new small business owner was to push forward without a clear understanding of what my brand LOOKED LIKE.ย I really cannot stress this enough.ย I will tackle the thoughts and process behind building a brand in a later blog.ย Because today I want to chat branding photography and head shots.
Since the start of imagery there has been this preconception that “professional” meant “studio” images from the mid-chest line up.ย And while those are can be very important images for many of us to have in our back pocket, digital photography and the world of social media has vastly changed the make-up of a professional branding photography session.ย And, that calls for three cheers! ๐
Sarah Keenan branding photography sessions typically do include those traditional head shots, with or without a backdrop.ย But, they also leave a little of that tradition behind creating images that really include personality, trade, and creativity.ย Gone are the days of boring branding.ย Today, if your brand doesn’t stand out… It will get lost.
Let’s collaborate to create images that will grab attention and help you transparently connect with those to whom you are marketing.ย Put your best foot forward the first time around.
With Grit & Grace,
Sarah Keenan, Branding Photographer
Westland Farms Studio || Knoxville, Nashville, Asheville, Chattanooga
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Eryca Nelson-Michaub was recording her new Contemporary Christian Album (she’s amazing!! โจ) and needed images for her CD as well as other marketing material.ย After a few phone calls, we had a plan::
Eryca’s Goal::
Brand a New Music Album titled ‘The Way’
Stay Clean, Conservative and Classic
Include Instruments
Photograph Outdoors
Look Her Very Best Self {she is amazing, so that wasn’t so hard ๐)
Create Images that She Could Use Across All Marketing Platforms
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She Nailed It โค๏ธ
